Latest Job Adverts
| AIRTEL MONEY MARKETING MANAGER |
| Airtel Zambia |
Advert
Posted 2018-12-10 03:36:59
DEPARTMENT: Marketing
VACANCY: Airtel Money Marketing Manager
LEVEL: Senior Manager
LOCATION: Lusaka
JOB PURPOSE
The role holder will be
responsible for conceiving, developing and deploying OPCO wide AM marketing
strategy for delivering revenue numbers and for ensuring a strong and well
positioned product portfolio.
REPORTING TO THE MARKETING
DIRECTOR, THE MAIN DUTIES WILL BE:
Define and drive sales &
marketing strategy
§
Develop sales & marketing
strategy for the country to ensure superior visibility and superior customer
intimacy of the brand
§
Define sales & marketing
strategies/plans and ensure that these are consistent with overall goals and
objectives
§
Review market research to
determine opportunities that exist and ways to capitalize on them. Business
Analysis
Improve AM CMS
§
Develop and implement acquisition
strategies for the various sales verticals across Retail and Corporate
businesses which will ensure an increase in share of customers.
§
Prevent churn of existing
customer base and deliver customer retention programs that will ensure increase
in customer net additions.
§
Business performance reporting
and analysis
Improve AM Market Share
§
Devise strategy to gain higher
share of incremental RMS to improve Company’s overall RMS.
§
Identify opportunities and
develop roadmap for maximizing revenue.
§
Create a segmented strategy for
customer acquisition and prepare a roadmap for implementing the same
§
Derive synergies across customer
segments for overall revenue enhancement – drive cross-pollination across
several sales channels and customer segments Payments
Product Development
§
Identify unarticulated customer
needs and trends and develop product briefs
§
Lead marketing efforts to enable
increased usage of new and innovative products
§
Review and adopt recommendation
for customer and marketing research, evaluate industry/ market trends and
competition strategies and recommend product positioning and pricing
§
Explore and develop additional
revenue streams from existing infrastructure base, using innovative products
& services
Sustain dominant Brand Affinity
and TOMA
§
Develop and implement an
effective Marketing Communication strategy
Budget Management
§
Keep Net Acquisition Costs and
others within budget by ensuring effective cost innovation in all areas of
Marketing.
REQUIRED SKILLS & KNOWLEDGE
Educational Qualifications &
Functional / Technical Skills
§
University degree in Marketing or
related Business Discipline
§
Strategic Management / Business
Leadership
§
MBA or MSc in Marketing or
related discipline will be an added advantage
§
Certifications or additional
qualifications in Advertising, communications and management will be an added
advantage
Relevant Experience (Type of
experience and minimum number of years)
§
5+ years’ experience of effective
marketing strategy management
§
2 + years in a senior management
role in FMCG industry
§
2 + years’ experience in
mobile financial or telecom Marketing
§
Business and Commercial acumen
§
Excellent understanding of
corporate governance standards
Other requirements (Behavioral
etc.)
§
Strong People skills- Building
Collaborative Relationships and Empowering and Developing people
§
Risk taking appetite
§
Should thrive in challenging
situations
§
Ability to network with global
players
§
Strong analytical skills and
problem solving skills
§
Entrepreneurial Ability
CLOSING DATE:
Suitable
candidates are invited to apply sending through their CVs to jobs@zm.airtel.com.
Closing date for receiving
applications is Tuesday 11th December 2018.
Please note that due
to the high volume of applications, only shortlisted candidates will be contact
